SPRITE

Producer: We called these folks “Sprite Sized Endorsers” because you guessed it, they were about the size of a can of Sprite! This was a dream project for me, super talented Director and friend Daniel Cohen Directed this stop motion behemoth that involved 3d scanning the hip hop talent, printing them in hundreds of poses, and a week of non-stop shooting to pull off this earnest little campaign in time. (Yes you can see the rigging on purpose) Its incredible the likeness you can achieve of Vince Staples and Lil’ Yatchy … when its actually literally them you’re using. (Just, smaller) The previz involved in this alone would have sent lesser directors scrambling!