Producer: Ever hear this: “Its just for social!” Doesn’t mean it takes any less work these days to get it made, does it. It MAY mean however, some of this stuff can be a little more fun to figure out on your own without the handholding in broadcast. This was a social campaign consisting of half a dozen or so small shoots, lots of little nuanced videos to manage, stop motion, cel animation, table top, famous fingernail artists, custom props… it was a great exercise to brush up on a few producerly skills and flex the “just get it DONE!” muscle!