BUD LIGHT
Dive Bar Tour
HBO
Executive Producer: When COVID19 made filming on location impossible, brands turned to unprecedented means to capture talent. We directed a myriad of HBO stars to film themselves in a consistent manner from their homes, and Andrew drew out the empathy in all of us with this very thoughtful edit. I think the thing that resonates […]
VITAMINWATER
Producer: What a great weird little project, with a purposely low-bit game and a big game trailer driving to it, all to tie together… a sweet little grandma who loves to hug. What does this have to do with Vitaminwater’s Lemon drink you may ask? What you don’t know?!?!?! Aardman Nathan Love for the win […]
NIKE JORDAN
Executive Producer: When Victor Oladipo showed his resilience and commitment just seconds after his season ended, his text to his trainer went viral and rallied wannabe basketball pros around the country. We filmed several training camps designed to give kids a taste of the feast to come and used Victor and his battle cry to […]
BUD LIGHT
Executive Producer: Look at the acceleration on these zambonis! Jihye directs on the streets of NYC for Bud Light. Thank you Cosmostreet for the edit!
RESPECTUS
Executive Producer: Designer/Animator Elise has a real knack for kinetic type, and I am always a big fan of basically animated reading, so when the agency approached her with this internal rally cry video, we were all too happy to oblige.
NIKE JORDAN
Executive Producer: Editor Matt Burke tackled this edit for Jordan and channels Nas’ feelings on hip hop and coming together.
NIKE JORDAN
Executive Producer: I don’t know if its a good thing or a bad thing that absolutely nothing gives away the challenges of the insane project with what you see here in this final edit. Russell Westbrook is an NBA superstar and getting it right for him or anyone of his caliber is no small feat, […]
FOX SPORTS
Executive Producer: A new client for us at Wieden + Kennedy and for this sporty gal, a dream. Even if they do televise a lot of grown men mauling each other. This Premier Boxing campaign Directed by Dan Difelice at Biscuit was a fun flurry of punches for editor Charlie Porter. Lots and lots of […]
BUD LIGHT
Executive Producer: If I told you what was supposed to go into this special batch of “St. Louis Blues Stanley Cup” brew id be violating my NDA and probably making you a little sick , it suffices to say the St. Louis based Bud Light brewers are about as passionate as anyone could be about […]
FORD
Executive Producer: When Ford wanted to celebrate its relationship with the FFA, Jihye directed and put this real Nebraskan farmer at ease in front of the camera in her home, and Charlie edited the 3 spot campaign.
VITAMINWATER
Grandma’s Big Hug – 2Bit Game
EQUINOX COMMITMENT SHOP
Producer: This is a project that will never reflect how difficult it was for a Producer to pull off. There was ample nothing but heart, and newcomer Director Jihye put everything she had into a good cause and a tight budget to bring this unique concept to life. Editor Robert Broadhurst saved the day, every day, […]
FOX SPORTS
Line/Agency/Post Producer: When Ice Cube started a new 3 on 3 basketball league airing on FS1, he decided to tap one of the best street ball courts in the country to see who could hit his trademark 4 point shot to promote it. We called it the West 4th street takeover and it involved Ice […]
EQUINOX
Producer: I’ve held quite a mélange of Producerly roles over the course of a few years on several Equinox projects, from EP, to line producer, agency producer, and post producer. Sometimes one, or all. I would like to think I helped raise the production bar on these quick, digestible pieces of content filmed to promote […]
DELTA
Producer: It came to Delta’s attention that not enough people were taking advantage of their summer Fridays, so they created “Go Fridays” and basically forced the issue… by surprising several offices with free flights for several of their unknowing employees. This was my first foray into the magical world of stunts, and its really hard […]
SPRITE
Producer: We called these folks “Sprite Sized Endorsers” because you guessed it, they were about the size of a can of Sprite! This was a dream project for me, super talented Director and friend Daniel Cohen Directed this stop motion behemoth that involved 3d scanning the hip hop talent, printing them in hundreds of poses, […]
SPRITE CORNER POPUP
Producer: Seriously uncharted territory for many of us, the “Sprite Corner” was in essence a pop up store facade, with a backdoor event space that we took over for Sprite one summer in Soho. A vacant corner store was transformed into a kitchy green and yellow bodega that was filled with funny products that had […]
SPRITE
Producer: Ever hear this: “Its just for social!” Doesn’t mean it takes any less work these days to get it made, does it. It MAY mean however, some of this stuff can be a little more fun to figure out on your own without the handholding in broadcast. This was a social campaign consisting of […]
EQUINOX
Producer: Worked closely with an amazing Experiential Producer on this challenge/contest based campaign to win a Golden Ticket NOT for a lifestime supply of chocolate but rather a lifetime supply of ass-kickings by a shredded Equinox Trainer. 5 Challenges in and around Manhattan were meticulously and .. pedantically (inside joke) documented to lure and entice […]
NIKE JORDAN
Producer: quick and awesome! That was all we needed with just one weekend to prep this job, and what Director Thor Ralxen (take a moment, I promise the novelty will wear off) gave us in spades on this quick follow up content shoot celebrating Blake Griffin’s basement dwelling fan. (And by quick and awesome I […]
ESPN
Producer: A tough project to explain, so ill let our case study do a bit of it. We created a full front and back end site for ESPN Fantasy Football. While I did not participate in the structure or programming of the site itself, I produced web page animations, graphics, videos that played within the […]
EQUINOX
Producer: We called these “minifestos,” the task: find 15 animation directors all around the globe and assign each of them a short script to execute in two weeks, guided by a few font/color parameters, and turn them loose over Christmas to create an awesome totally diverse campaign about Commitment. The reason these are password protected […]
NIKE JORDAN
Producer: I’m not sharing these because they were super complicated to produce, but it was definitely dipping into a new kind of DIY world for me, that involved finding someone to fabricate a massive closet on a stage for a day, a great up and coming DP – Andrew Ellmaker – perfectly suited to Co-Direct […]
DELTA
Producer: When creatives approach you with cel animation reference from Buck, but about 1/80th of the budget and 1/4 of the time you know one thing from the very beginning: its ON. I’m inordinately proud of the team on this, who worked night and day to try and replicate a painstaking animation technique amidst so […]
SOUTHERN COMFORT
Producer: Produced the social content surrounding the release of this “shottasoco” music video featuring Danny McBride for Southern Comfort including this quick little BTS piece. Jody Hill directed the music video. This is probably the weirdest thing I’ve worked on in all of my time in advertising, I still can’t say I understand it! But […]
DELTA Fathers Day
Producer: This spot will probably always have a little place in my heart because it was virtually a passion project all around. Jess our creative had an unsolicited idea, and a great one. She did her part, she shared it. Delta did their part, they loved it. The Mercadantes were left largely alone to do […]
DELTA
Producer: You would not believe the amount of MATH that goes into lighting, shooting and compositing a scene like the one that opened one iteration of Delta’s now somewhat famous “Safety Video” campaign. Yes, the very one you see every time you travel .. instructing you on how to perform the difficult task of fastening […]
Delta TED Talks
Producer: When the video from Andrea’s TED talk for Delta didn’t offer viewers much to digest, i suggested we strip off her audio, and use one of my favorite combos – unscripted recorded dialogue and animation – to bring this web video to life. Dave and Horse at Ataboy crushed this animation in just a […]
HP
Producer: Maurice Marable at Believe Media figured out a way to teach 3 actors how to double dutch in one weekend and then kept them alive as they did it for 8 straight hours. Beacon Street Music! Thanking you too, as always.
CITY HARVEST
Producer: Shortlisted at Cannes! Joe, Kate & crew at Nathan Love stank up the studio with the sweet perfume of donated time on this PSA, 1 of 10 spots created on a shoestring budget for City Harvest featuring all kinds of foods in bad situations…am incredibly pleased with this, an illustration of what can happen […]
CITY HARVEST
Producer/Co-DP: I had long wanted to work with the incredibly talented director/puppetmaker/animator David Michael Friend. (dmfriend.com) This is a stop motion piece, shot for City Harvest entirely with digital stills. David made adorable puppets and a stunning set, and we clicked away. Sam at Homestead edit, Chris at Nice Shoes! thank you!
CITY HARVEST
Producer: Part of a 10 spot broadcast & viral PSA campaign for City Harvest. I scoured New York for great directors willing to work for karma. I bow to you, World Leaders, who gave me Director/Writer/Animator Michael Foran. Austin Wintory composed all of the campaign’s original music, Discover this young talent yourself at austinwintory.com.
S.U.S.
Producer: The incredible Chadwick Whitehead! This is what you can make in two weeks with someone of impossible talent, a bit of discarded cardboard, a 5D and an exacto knife. JWTs humanitarian client “Services for the Underserved” utilized this short video on facebook and its youtube channel to promote the traveling exhibition of a lifesized […]